Campus Location

Abilene Campus (Residential)

Date of Award

Spring 5-2019

Document Type



Social Work

Degree Name

Master of Science

Committee Chair or Primary Advisor

Alan Lipps

Second Committee Member or Secondary Advisor

Tom Winter


The purpose of this evaluation is to identify the ways in which Goodwill-West Texas could improve their marketing efforts in order to increase service delivery and community support. Goodwill’s career center is underperforming in comparison to other Goodwill career centers in similar communities. Two surveys were used to assess the beliefs and attitudes towards Goodwill held by members of the community who are often in contact with Goodwill-West Texas’s target market. Participants were more likely to know about Goodwill’s retail sales rather than their social service efforts. This could be contributing to Goodwill-West Texas’s service delivery, but more research is needed to confirm this conclusion.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.



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