Campus Location

Abilene Campus

Date of Award

Spring 5-11-2019

Document Type

Thesis

Department

Social Work

Degree Name

Master of Science in Social Work

Committee Chair

Alan Lipps

Second Committee Member

Tom Winter

Abstract

The purpose of this evaluation is to identify the ways in which Goodwill-West Texas could improve their marketing efforts in order to increase service delivery and community support. Goodwill’s career center is underperforming in comparison to other Goodwill career centers in similar communities. Two surveys were used to assess the beliefs and attitudes towards Goodwill held by members of the community who are often in contact with Goodwill-West Texas’s target market. Participants were more likely to know about Goodwill’s retail sales rather than their social service efforts. This could be contributing to Goodwill-West Texas’s service delivery, but more research is needed to confirm this conclusion.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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