My oh Miley Cyrus: analysing online comments from television performances in 2009, 2013, and 2015
The tone of comments posted to entertainment websites is used to analyse the attitudes of audiences exposed to televised performances by singer/actress Miley Cyrus in 2009, 2013, and 2015. Significant differences are found in eight tonal variables (p < 0.05). These include a clear drop in ‘praise’ from 2009 to 2013 and a concurrent rise in ‘blame’. From a theoretical standpoint, the study attempts to understand these results both as a rebranding effort necessary for a rising star trying to break free of her youthful celebrity and as the result of societal shifts in American media culture.
Mendenhall, Doug, "My oh Miley Cyrus: analysing online comments from television performances in 2009, 2013, and 2015" (2017). Journalism and Mass Communication. 6.
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