Title
My oh Miley Cyrus: analysing online comments from television performances in 2009, 2013, and 2015
Document Type
Article
Publication Date
12-23-2017
DOI
10.1080/19392397.2017.1416303
Abstract
The tone of comments posted to entertainment websites is used to analyse the attitudes of audiences exposed to televised performances by singer/actress Miley Cyrus in 2009, 2013, and 2015. Significant differences are found in eight tonal variables (p < 0.05). These include a clear drop in ‘praise’ from 2009 to 2013 and a concurrent rise in ‘blame’. From a theoretical standpoint, the study attempts to understand these results both as a rebranding effort necessary for a rising star trying to break free of her youthful celebrity and as the result of societal shifts in American media culture.
Recommended Citation
Mendenhall, Doug, "My oh Miley Cyrus: analysing online comments from television performances in 2009, 2013, and 2015" (2017). Journalism and Mass Communication. 6.
https://digitalcommons.acu.edu/jmc/6
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.