Campus Location
Dallas Campus (Online)
Date of Award
10-2026
Document Type
Dissertation
Department
Organizational Leadership
Degree Name
Doctor of Education
Committee Chair or Primary Advisor
Javier Flores
Second Committee Member or Secondary Advisor
Tim Slater
Third Committee Member or Committee Reader
Suzanne Weatherly
Abstract
Many postsecondary institutions in the United States face a predicted system-wide decline in enrollment. The number of new high school graduates is projected to decrease significantly through 2037. Amid this predicament, faculty involvement is an often-overlooked recruitment strategy, and their roles in undergraduate student recruitment are often undefined and underutilized. By examining these roles, enrollment management professionals can strengthen best practices, equip faculty with the knowledge and resources needed for effective recruitment, address gaps, and better ensure a coordinated strategy to attract prospective students. This study employed a qualitative research design grounded in Moustakas’ (1994) transcendental phenomenology. The study examined the lived experiences of three chief enrollment officers and five faculty members from regional public universities to better understand faculty roles and commitment in undergraduate recruitment and enrollment management activities within their organizations. The findings contribute to the existing research on faculty roles in supporting recruitment at postsecondary institutions by describing recruitment as a collaborative effort grounded in partnerships, communication, clear organizational leadership, and culture. The findings also describe intrinsic and extrinsic motivations that influence faculty participation, as well as the support they require to be effective.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Recommended Citation
Brock, Jessica L., "Perceptions of the Importance of Faculty Involvement in Undergraduate Recruitment Efforts" (2026). Digital Commons @ ACU, Electronic Theses and Dissertations. Paper 1063.
https://digitalcommons.acu.edu/etd/1063