Campus Location

Dallas Campus

Date of Award

Spring 5-12-2018

ORCID

https://orcid.org/0000-0002-0433-0029

Document Type

Dissertation

Department

School of Educational Leadership

Degree Name

Doctor of Education

Committee Chair

Carley Dodd

Second Committee Member

Bruce Scott

Third Committee Member

Donnie Snider

Abstract

Enrollment in independent schools in the U.S. has been in decline for 15 years. Faith-based schools have experienced more significant decline than non-religious schools. School leaders have been struggling to find solutions to prevent further enrollment loss and to promote future growth. The purpose of this study was to explore the reasons parents decide to enroll their children in a faith-based schools. According to the literature, factors associated with national enrollment decline include economic challenges, declining religiosity, increased competition, maturing of business cycle, rising tuition, poor marketing, and generational changes in parental values related to schooling. To explore these and other factors of parent choices related to enrollment, I conducted a quantitative study and developed a survey to investigate criteria for enrollment decisions, enrollment satisfaction, perceptions for schooling options, the impact of religiosity, perceptions related to tuition and school value, and various demographic factors. The study revealed several key findings including the discovery of an enrollment decision scale and an enrollment satisfaction scale, both consisting of 17 enrollment factors. Parent religiosity was found to have a significant impact on enrollment decisions. Also, parent satisfaction correlated with the likelihood of a parent recommending the school. The study also revealed two enrollment decision correlational models: the satisfaction model and the promoter model. These models may help create a predictive model for enrollment decisions and answers to leaders searching for solutions to enrollment challenges.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.