Campus Location

Abilene Campus (Residential)

Date of Award

12-2025

Document Type

Thesis

Department

Communication

Degree Name

Master of Arts

Committee Chair or Primary Advisor

Randall Fowler

Second Committee Member or Secondary Advisor

Kholo Theledi

Third Committee Member or Committee Reader

Dan McGregor

Abstract

This thesis explores how modern societies desecrate and reconsecrate the sacred through rhetoric, ritual, and visual performance. Using three case studies, Nazi Germany’s transformation of Quedlinburg Abbey, the January 6th attack on the U.S. Capitol, and Sabrina Carpenter’s controversial church music video, “Feather,” this project analyzes how sacred meaning is violated and restored in religious, civic, and popular contexts. Drawing on Kenneth Burke’s dramatistic cycle and postsecular theory, it argues that desecration and reconsecration are dialogic acts that expose competing moral vocabularies within culture. Each event demonstrates that even in a secular age, people respond to ruptures of ultimate meaning with rhetorical rituals of repair, seeking to reaffirm communal identity and transcendent moral order. Through rhetorical criticism integrating visual, ritual, and aesthetic analysis, the study reveals how sacredness persists as a persuasive force in public life, continually redefined through moments of outrage, performance, and renewal.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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