Document Type
Manuscript
Publication Date
6-4-1980
Abstract
Analyzes the effectiveness of the advertising campaigns used in Heartbeat's outreach workshops during 12 months between 1979-1980. Effectiveness was judged on terms of drawing people to the event, not in terms of long-term connection.
Rates various types of mediums (newspapers, radio) and locations (audience demographics). Shows charts relating cost of advertising to results.
Recommended Citation
Heartbeat Workshop Media Analysis 1979 and 1980 Workshops, Box 8, folder Workshop Media Analysis, 1979-1980 Workshops, 4 June 1980, Landon Brady Saunders Papers. Center for Restoration Studies MS #575. Abilene Christian University Special Collections and Archives, Brown Library. Abilene Christian University, Abilene, TX.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Included in
Film and Media Studies Commons, Practical Theology Commons, Radio Commons, Religious Thought, Theology and Philosophy of Religion Commons