Document Type
Manuscript
Publication Date
5-29-1975
Abstract
Analysis of Heartbeat responses from inception to May 18, 1975.
Gives data on number of persons responding by state, number of letters, number of people who write back more than once, number of repeat letters, number of repeats per person Also shows stations that play Heartbeat spots, and response rate per station.
Analyzes requests by subject and state and makes recommendations about which subjects should be developed more fully. Recommends targeting content based on audience age and a procedure of responding to people who write in.
Recommended Citation
Report on Heartbeat Response 1975, Box 19, folder Heartbeat Response Report 1975, Landon Brady Saunders Papers. Center for Restoration Studies MS #575. Abilene Christian University Special Collections and Archives, Brown Library. Abilene Christian University, Abilene, TX.
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Included in
Film and Media Studies Commons, Practical Theology Commons, Radio Commons, Religious Thought, Theology and Philosophy of Religion Commons