Document Type
Manuscript
Publication Date
12-1969
Abstract
Proposal to expand Herald of Truth to include a five-minute radio program. Discusses the role of radio in light of television and analyzes the radio market and audience by times of day. Contains a section on the religious radio market and how to use radio effectively. Contains numerous reports from other sources on these topics.
Final section gives criteria for a daily radio as applied to Herald of Truth. Discusses the show objectives, personal qualities of the writer/speaker, format, and analysis of the audience share by time of day.
Recommended Citation
Memo for Expanding Herald of Truth to Include a Five-Minute Program, Box 5, folder Programming Philosophy, Landon Brady Saunders Papers. Center for Restoration Studies MS #575. Abilene Christian University Special Collections and Archives, Brown Library. Abilene Christian University, Abilene, TX.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Included in
Film and Media Studies Commons, Practical Theology Commons, Radio Commons, Religious Thought, Theology and Philosophy of Religion Commons